Become a part of a global network of leaders in marketing and sales excellence with INSEAD. INSEAD’s Marketing & Sales Excellence Initiative (MSEI) has one clear mission: To shape the future of value creation and sharing between individuals, organisations and society at large.

The MSEI offers and innovative subscription-based membership model, backed by globally renowned industry leaders and innovative startups. The flexible partnering model ensures maximum impact for MSEI member companies on their journey to Marketing & Sales Excellence. To help you build customer-centricity at your own pace, you can choose from Individual Membership, Corporate Membership, or a Research Partnership.

Nathalie Bobrinsky, our newly appointed Executive Director of Corporate Partnerships, reflects on how the global pandemic constituted a huge shock to businesses in every sector in 2020. She considers the impact of COVID-19 on her team, on her clients’ businesses, and on the way that INSEAD has found the agility and adaptability to continue delivering learning solutions to customers – at a moment in time when they very likely need them most.