INSEAD Advocacy Toolkit

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Client testimonial: Mailine Swildens, Google EMEA

Client testimonial: Mailine Swildens, Google EMEA

“Since we are at the forefront of digital transformation, it’s absolutely critical that we keep learning how companies and the environment use our products and platforms, all the macro economic trends, the societal trends.”

Mailine Swildens, Director, Creative Works Google EMEA, explains why INSEAD is the right partner to help gain different perspectives and points of view.

Find out more about our customised programmes here: https://www.insead.edu/executive-education/customised-programmes

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Ambition Has No Gender Campaign 2024

Ambition Has No Gender Campaign 2024

Here at INSEAD, our commitment is to foster diversity, equity, and inclusion by creating a diverse community where individuals from all backgrounds can thrive and pursue their ambitions.

Now in it’s 5th year, the Limitless campaign is our way of celebrating the many different journeys of women at INSEAD, showcasing their achievements and the support INSEAD offers at every career stage; women who have dared to push beyond their limits to create positive change.

INSEAD Chief Marketing Officer Severine Guilloux sat down with six alumnae to explore their stories in a series of inspiring fireside chats. Though they hail from different cultures, countries and generations, each story is both familiar and unique.

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INSEAD Business Sustainability Programme: Sustainability is only set to become more critical as a skill

INSEAD Business Sustainability Programme: Sustainability is only set to become more critical as a skill

Sustainability has become a crucial concept in the 21st century. However, it is a complex and extensive idea. What does sustainability look like in real life? What are the opportunities and risks associated with it? And how does it relate to businesses and their clients?

These are some of the questions that led Maarten Spiljard, Managing Director, Peterson, to the INSEAD Business Sustainability programme. The programme explores emerging frameworks, best practices, and implementation strategies for sustainable business.

Read more about Maarten’s INSEAD journey here: https://inse.ad/zr8ckwah

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INSEAD Business Sustainability Programme: You will come away enlightened mentally, intellectually and emotionally

INSEAD Business Sustainability Programme: You will come away enlightened mentally, intellectually and emotionally

“Sustainability is absolutely critical in terms of advisory and board work,” said Cleopatra Kitti, Founder, The Mediterranean Growth Initiative. “We’re at an important juncture in Europe and the US, where we really need businesses to rethink how they deliver shareholder value in the longer term. There is no shareholder value without stakeholder value”.

She chose to embark on the INSEAD Business Sustainability Programme as it represented an opportunity to understand the fundamentals of business sustainability; to “remove the noise,” and dig deep into the spaces where climate, geo-economics, regulation, business and capital markets interact—to really get to grips with the strategic imperative of sustainability.

Find out more about Kitti’s INSEAD experience here.

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Leading Digital Marketing Strategy Programme: Listening to customers remain the beginning of everything

Leading Digital Marketing Strategy Programme: Listening to customers remain the beginning of everything

For Michelle, listening to customers remains the “beginning of everything.” Listening, she says, is the key to driving understanding, and from there, building relationships based on continuous improvement. Yet, the greatest insight gleaned during the INSEAD programme she participated in is the need for digital ears and the breakthrough notion of “the power of outside in.”

Read her story here.

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The Myth and Reality of Sustainable Investing: How to Really Achieve Sustainability?

The Myth and Reality of Sustainable Investing: How to Really Achieve Sustainability?

Sustainable investing – investing in “sustainable” funds – has been one of the hottest areas of growth in the financial market. However, an increasing number of sustainability measures, a lack of standards, and greenwashing are causing concerns. What is the record of sustainable investing? Can it achieve true sustainability? How can companies and executives contribute to a sustainable world?

Join us where Lily Fang, Professor of Finance, Programme Director of Finance for Executive at INSEAD, will illustrate how your work as an executive can contribute meaningfully to true sustainability. Watch on Demand.

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Building a Sustainability-Inspired Digital Business: the Case of Ecovadis

Building a Sustainability-Inspired Digital Business: the Case of Ecovadis

Sustainability is an opportunity for society and for business when business models can be innovated that align the needs and incentives of both. Entrepreneurs Pierre-François Thaler (MBA 99D) and Frédéric Trinel founded in 2007 EcoVadis, pioneering a service that assesses the sustainability of supply chains around the world, a key need for making businesses operate more sustainably. It is now a hugely successful platform with active service to more than 100,000 companies across 160 countries.

Join us in September for an in-depth discussion with both Founders of EcoVadis about how technology allowed them to scale and provide accurate and reliable assessments of supplier sustainability – and grow a successful business.

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