INSEAD Advocacy Toolkit

True Sustainability Requires a Complete Rethink of Supply Chains

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Professor Van Wassenhove is among academic leaders in sustainable innovation and is a pioneer of reverse logistics. His business models for Closed-Loop Supply Chains played a central role in the EU’s electrical waste directive (WEEE Directive) and underpin concepts at the heart of the Circular Economy. Read the narrative – https://inse.ad/researchimpact-wassenhove


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Showcase INSEAD’s most famous research achievements with our Research Impact Narrative series. This series explores the impact that INSEAD’s faculty have had — and continue to have — on academia, business and the world at large.

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14 INSEAD case studies recognised as The Case Centre best-sellers worldwide over past 50 years

14 INSEAD case studies recognised as The Case Centre best-sellers worldwide over past 50 years

INSEAD, the Business School for the World, has earned a new distinction showcasing its world-class calibre in publishing exemplary case studies. Fourteen INSEAD cases are recognised among the most popular cases distributed worldwide by The Case Centre over the past 50 years, with six of them ranking in the top 10, more than any other school.  

The news was announced on Monday, 12 June when The Case Centre, the top global organisation dedicated to promoting the case method in management education, celebrated Top 50 cases in 50 years, as part of its 50th anniversary.

Find out more here: https://inse.ad/50cases50years

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INSEAD Professors W. Chan Kim and Renée Mauborgne launch highly-anticipated new book: Beyond Disruption

INSEAD Professors W. Chan Kim and Renée Mauborgne launch highly-anticipated new book: Beyond Disruption

The highly-anticipated new book – Beyond Disruption – by Professors W. Chan Kim and Renée Mauborgne has arrived!

Many people have come to see “disruption” as a near-synonym for “innovation.” But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. As the professors’ research reveals, the fixation with disruption leads companies to overlook an alternative path to innovation and growth.

Beyond Disruption redefines and expands the existing view of innovation by introducing non-disruptive creation, a new approach that is free from the destructive displacement that happens when innovators set out to disrupt.

Find out more: https://lnkd.in/gyb6E6XR

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INSEAD case wins in the  2022 EFMD Case Writing Competition

INSEAD case wins in the 2022 EFMD Case Writing Competition

INSEAD Professors Chan Kim and Renée Mauborgne, the #1 global bestselling authors of Blue Ocean Strategy, have received a new award in the 2022 EFMD Case Writing Competition.

Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute, have won the best case award in the category “Bringing Technology to Market”, alongside with Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute, for their case “Innovate Storytelling: How WEBTOON Entertainment Transformed Comics”.

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INSEAD Professors Honoured for Global Impact of Their Research

INSEAD Professors Honoured for Global Impact of Their Research

Congratulations to Professors W. Chan Kim and Renee Mauborgne for being honoured at Harvard Business Review’s 100th anniversary celebration!

Leading figures from business, academia, the arts and foreign affairs gathered at the Lincoln Center in New York City on 7 March to honour W. Chan Kim and Renee Mauborgne as well as Harvard Business School’s Michael Porter and Clay Christensen as the four leading thinkers for the global impact of their research and ideas.

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