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INSEAD Professors W. Chan Kim and Renée Mauborgne launch highly-anticipated new book: Beyond Disruption

19 May 2023 | Tags: Research & Awards, Thought Leadership, Blue Ocean

The highly-anticipated new book – Beyond Disruption – by Professors W. Chan Kim and Renée Mauborgne has arrived!

Many people have come to see “disruption” as a near-synonym for “innovation.” But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. As the professors’ research reveals, the fixation with disruption leads companies to overlook an alternative path to innovation and growth.

Beyond Disruption redefines and expands the existing view of innovation by introducing non-disruptive creation, a new approach that is free from the destructive displacement that happens when innovators set out to disrupt.

Find out more: https://lnkd.in/gyb6E6XR

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The highly-anticipated new book – Beyond Disruption – by Professors W. Chan Kim and Renée Mauborgne has arrived!

Many people have come to see “disruption” as a near-synonym for “innovation.” But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. As the professors’ research reveals, the fixation with disruption leads companies to overlook an alternative path to innovation and growth.

Beyond Disruption redefines and expands the existing view of innovation by introducing non-disruptive creation, a new approach that is free from the destructive displacement that happens when innovators set out to disrupt.

Find out more: https://lnkd.in/gyb6E6XR


#INSEAD #academicexcellence #research #faculty #innovation #disruption

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Learn more at: https://lnkd.in/gyb6E6XR

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