INSEAD Advocacy Toolkit

Entrepreneurship: New Business Ventures programme – Having the Courage To Help Change the Jewellery Industry

Thelma West designs fine jewellery. Her pieces showcase diamonds and jewels that are carefully sourced for their ethical provenance. Some of the biggest stars in the world, Zendaya is a fan, and Rihanna was snapped wearing the Thelma West Rebel Black diamond ring during the 2021 Met Gala. With her business experiencing meteoric growth and international expansion, West was at an inflection point in 2022.
“I wanted to connect with new minds, and with minds outside of the ‘safe space’ of my own industry to challenge my thinking. And I wanted to do this in a way that was quick but intensive and really transformative,” said West.
The INSEAD Entrepreneurship: New Business Ventures (EBV) programme spoke both to where she was and what she needed.

Read more to find out about Thelma West’s INSEAD experience and how she applies her newfound knowledge to help change the jewellery industry: https://inse.ad/itw-thelmawest

If you are interested in the EBV Programme, click here to find out more: https://inse.ad/discover-EBV

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Thelma West designs fine jewellery. Her pieces showcase diamonds and jewels that are carefully sourced for their ethical provenance. Some of the biggest stars in the world, Zendaya is a fan, and Rihanna was snapped wearing the Thelma West Rebel Black diamond ring during the 2021 Met Gala. With her business experiencing meteoric growth and international expansion, West was at an inflection point in 2022.
“I wanted to connect with new minds, and with minds outside of the ‘safe space’ of my own industry to challenge my thinking. And I wanted to do this in a way that was quick but intensive and really transformative,” said West.
The INSEAD Entrepreneurship: New Business Ventures (EBV) programme spoke both to where she was and what she needed.

Read more to find out about Thelma West’s INSEAD experience and how she applies her newfound knowledge to help change the jewellery industry: https://inse.ad/itw-thelmawest

If you are interested in the EBV Programme, click here to find out more: https://inse.ad/discover-EBV


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Learn more at: https://inse.ad/itw-thelmawest

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