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INSEAD case wins in the 2022 EFMD Case Writing Competition

20 April 2023 | Tags: Research & Awards, Thought Leadership, Blue Ocean

INSEAD Professors Chan Kim and Renée Mauborgne, the #1 global bestselling authors of Blue Ocean Strategy, have received a new award in the 2022 EFMD Case Writing Competition.

Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute, have won the best case award in the category “Bringing Technology to Market”, alongside with Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute, for their case “Innovate Storytelling: How WEBTOON Entertainment Transformed Comics”.

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INSEAD Professors Chan Kim and Renée Mauborgne, the #1 global bestselling authors of Blue Ocean Strategy, have received a new award in the 2022 EFMD Case Writing Competition.

Chan Kim and Renée Mauborgne, Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute, have won the best case award in the category “Bringing Technology to Market”, alongside with Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute, for their case “Innovate Storytelling: How WEBTOON Entertainment Transformed Comics”.

The complete list of the 2022 EFMD Case Writing Competition’s winners can be found here: https://www.efmdglobal.org/awards/case-writing-competition/.

More information about INSEAD cases on this page: https://publishing.insead.edu/


#INSEAD #CasePublishing #EFMD

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Learn more at: https://www.efmdglobal.org/awards/case-writing-competition/

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